My Skills
A collection of my core strengths across product, SEO, and engineering
SaaS product & founding
Founded and run OneBookPlus end-to-end — product, engineering, go-to-market. Experience designing for the operator's actual workflow rather than feature-checkbox parity.
Full-stack engineering
React, Next.js, Node.js, TypeScript, Tauri 2 + Rust, cloud infrastructure. Comfortable shipping product end-to-end — backend APIs, frontend UI, native desktop apps, automation pipelines.
Data analytics & BI
Turning complex datasets into operator-grade insights — KPI frameworks, BigQuery + Looker Studio dashboards, and data-driven strategies that have consistently delivered 200–300% ROI improvements.
Enterprise SEO operations
Leading large-scale SEO across healthcare, legal, and professional services portfolios. Managing $2M+ in annual organic traffic value with proven results in highly competitive markets.
AI & marketing technology
Designing and shipping proprietary AI-powered SEO platforms, Anthropic/OpenAI integrations, automation tooling, and MarTech infrastructure including tracking implementations and dashboards.
Strategic leadership
Director-level scope — cross-functional team leadership, budget planning, resource allocation, and stakeholder management across multiple enterprise accounts.
Digital operations excellence
Streamlining SEO operations through process design, QA frameworks, and scalable methodologies that have improved team efficiency by 70% while raising the quality bar.
Tooling & technical innovation
Advanced proficiency with SEMrush, Ahrefs, Screaming Frog, Google Cloud Platform, Python automation, API integrations, and custom tool development for competitive advantage.