About Me
Get to know my background and approach
Melbourne-based entrepreneur with a decade of experience in digital marketing, web development, and SMB consulting — building products that operators actually want to use.
Professional profile
I'm Founder & CEO of OneBookPlus, an all-in-one business platform for Australian SMBs that replaces the Xero + HubSpot + Calendly + Mailchimp stack with one integrated app. I'm also the creator of Codetta, a lightweight desktop code editor with first-class AI, Head of SEO Operations at Supple Digital, and founder of Search Insights Academy.
Across roughly a decade in the industry, I've consulted with 200+ Australian small and medium businesses, led enterprise SEO operations across healthcare and professional-services portfolios, and shipped both internal AI tooling and public software products. The thread running through all of it is the same: turn data, search behaviour, and tooling into measurable business outcomes.
My day-to-day spans full-stack engineering (React, Next.js, Node.js, cloud), strategic SEO leadership, and product work — which means I tend to ship things end-to-end rather than hand off the technical half. ROI improvements on the SEO side have consistently exceeded industry benchmarks by 200–300%.
Operating philosophy
Software should work for you, not the other way around. I build for simplicity, completeness, and the operator's actual workflow — not for feature-checkbox parity. Same applies to SEO operations: scalable, repeatable, technology-driven, and measured against business outcomes rather than vanity metrics.
Currently focused on: scaling OneBookPlus across the Australian SMB market, growing Codetta's user base, leading SEO operations and AI tooling at Supple Digital, and continuing the AI-SEO research at Search Insights Academy.
The path here
Milestones from Nepal to Melbourne to founding two products. One-line summaries; full role detail at /resume.
- 2017 Moved from Nepal to Melbourne to start a Master's in IT at Deakin University, specialising in Business Intelligence and Data Analysis.
- 2019 Completed Master's at Deakin (Oct 2019). Joined PFEC Global as Head of Digital shortly after.
- 2020 Joined Supple Digital as Senior SEO Specialist (Aug 2020) — the start of the enterprise SEO chapter.
- 2022 Founded Search Insights Academy, including the AI-driven podcast with J and Mini.
- 2023 Promoted to Head of SEO Operations at Supple Digital (Oct 2023). Began the proprietary AI SEO platform work.
- 2024 Founded OneBookPlus — the all-in-one platform for Australian SMBs.
- 2025 Released Codetta v0.2.0 (Tauri 2 + Rust + React) on Windows, macOS, Linux. Published the npm CLI helper.
- 2026 OneBookPlus iOS app live on the App Store; AI Companion in production. Continuing to scale all four bets.
Outside work
Family time, running, and the slow rebuild of a reading habit after a year mostly spent shipping. I tinker with old hardware, follow the Australian cricket more than I should, and keep a soft spot for Nepal — the food, the language, and the occasional pull to go back.