About Me
Get to know my background and approach
Melbourne-based entrepreneur with a decade of experience in digital marketing, web development, and SMB consulting — building products that operators actually want to use.
Professional profile
I'm Founder & CEO of OneBookPlus, an all-in-one business platform for Australian SMBs that replaces the Xero + HubSpot + Calendly + Mailchimp stack with one integrated app. I'm also the creator of Codetta, a lightweight desktop code editor with first-class AI, Head of SEO Operations at Supple Digital, and founder of Search Insights Academy.
Across roughly a decade in the industry, I've consulted with 200+ Australian small and medium businesses, led enterprise SEO operations across healthcare and professional-services portfolios, and shipped both internal AI tooling and public software products. The thread running through all of it is the same: turn data, search behaviour, and tooling into measurable business outcomes.
My day-to-day spans full-stack engineering (React, Next.js, Node.js, cloud), strategic SEO leadership, and product work — which means I tend to ship things end-to-end rather than hand off the technical half. ROI improvements on the SEO side have consistently exceeded industry benchmarks by 200–300%.
Operating philosophy
Software should work for you, not the other way around. I build for simplicity, completeness, and the operator's actual workflow — not for feature-checkbox parity. Same applies to SEO operations: scalable, repeatable, technology-driven, and measured against business outcomes rather than vanity metrics.
Currently focused on: scaling OneBookPlus across the Australian SMB market, growing Codetta's user base, leading SEO operations and AI tooling at Supple Digital, and continuing the AI-SEO research at Search Insights Academy.
The path here
Milestones from Nepal to Melbourne to founding two products. One-line summaries; full role detail at /resume.
- 2017 Moved from Nepal to Melbourne to start a Master's in IT at Deakin University, specialising in Business Intelligence and Data Analysis.
- 2019 Completed Master's at Deakin (Oct 2019). Joined PFEC Global as Head of Digital shortly after.
- 2020 Joined Supple Digital as Senior SEO Specialist (Aug 2020) — the start of the enterprise SEO chapter.
- 2023 Promoted to Head of SEO Operations at Supple Digital (Oct 2023), and founded Search Insights Academy — the educational platform and AI-SEO research project (the podcast with J and Mini followed).
- 2025 Founded OneBookPlus — the all-in-one platform for Australian SMBs.
- 2026 Launched OneBookPlus publicly (web, with an iOS app in TestFlight) and its AI Companion, and released Codetta (Tauri 2 + Rust + React) on Windows, macOS, and Linux plus the npm CLI. Continuing to scale all four bets.
Outside work
Family time, running, and the slow rebuild of a reading habit after a year mostly spent shipping. I tinker with old hardware, follow the Australian cricket more than I should, and keep a soft spot for Nepal — the food, the language, and the occasional pull to go back.
More about me
- Now — what I'm currently working on
- Uses — my hardware, editor, and software stack
- Changelog — career milestones, one line each
- Writing — essays and notes
- Talks & podcasts — speaking history
- Colophon — how this site is built
- Heritage — Nepal to Melbourne, and civic-tech for Nepal
- 2025 in Review — the year the side projects became products
- shresthabishal.com.np — my earlier portfolio & writing from Nepal
Frequently asked
The short answers. Tip: press Ctrl/⌘+K anywhere to ask the site directly.
Who is Bishal Shrestha?
Bishal Shrestha is a Melbourne-based founder and digital operator. He is the Founder & CEO of OneBookPlus, the maker of Codetta, Head of SEO Operations at Supple Digital, and founder of Search Insights Academy — with around a decade in SEO, data, and software since 2015.
What is OneBookPlus?
OneBookPlus is an all-in-one business platform for Australian SMBs — invoicing, CRM, bookings, accounting, marketing, and an AI Companion in one integrated app. It replaces the Xero + HubSpot + Calendly + Mailchimp stack, and is built GST-ready and BAS-friendly.
What is Codetta, and is it really Electron-free?
Codetta is a lightweight (~30MB) native code editor with first-class AI. It is BYOK — bring your own Anthropic, OpenAI, or Ollama key, or sign in with the Claude Code CLI to use an existing Claude subscription. It is built on Tauri 2 and the OS-native WebView rather than a bundled Chromium runtime, which is why it ships at ~30MB instead of the hundreds of megabytes a typical Electron app needs. Zero telemetry.
What does Bishal do at Supple Digital?
Bishal is Head of SEO Operations at Supple Digital, leading enterprise SEO across healthcare, legal, and professional-services portfolios — technical SEO, content strategy, analytics engineering, and internal AI tooling, all built as repeatable operations.
What is Search Insights Academy?
Search Insights Academy is an educational platform and AI-driven SEO podcast (with J and Mini) that Bishal founded in 2023, exploring the intersection of artificial intelligence and search. Its frameworks and research are used by multiple agencies.
What is the Nepal Election 2082 dashboard?
It is a real-time results dashboard Bishal built during Nepal's 2082 federal election — FPTP and PR breakdowns, province-level data, party-colour mapping, and an interactive Leaflet map, drawing on Election Commission of Nepal and Hamro Patro data. It is now archived as a static snapshot. See the dashboard.
What is Bishal's background?
Originally from Nepal, Bishal moved to Melbourne in 2017 for a Master of Information Technology at Deakin University. Over roughly a decade he has worked across in-house, agency, and founder roles in SEO, data, and software. His earlier portfolio and writing live at shresthabishal.com.np.
How can I hire or work with Bishal?
The fastest way is the contact page or emailing hello@bishal.au. Bishal takes select consulting and advisory work alongside building OneBookPlus and Codetta.