Now
What I'm currently focused on, in roughly priority order. Inspired by nownownow.com.
Last updated: May 2026 · Melbourne, Australia
OneBookPlus
Scaling go-to-market across the Australian SMB segment. Current focus: bookings module polish, AI Companion's payment-chasing flow, Android app build.
Codetta
Shipping the next minor — better terminal pop-out behaviour, refined Claude Code CLI sign-in, and a pass on multi-workspace startup. Reading every GitHub issue myself.
Supple Digital
Heads-down on the next iteration of our internal AI SEO platform — tighter feedback loops between auditing, content, and reporting. Coaching the SEO ops team through it.
Search Insights Academy
New podcast season with J and Mini focused on the AI-SEO intersection in 2026. Drafting frameworks for how agencies should adopt AI without losing the human craft.
Writing & speaking
Drafting longer-form pieces on operator-grade SaaS and on running an SEO operation in the LLM era. See /writing and /talks.
Outside work
Mostly: family time, running, and the slow rebuild of my reading habit after a year mostly spent shipping. Currently re-reading the Linux command-line manuals for fun — old-school RSS feeds back in rotation.