Melbourne-based founder and digital operator with around a decade in SEO, data, and software since 2015. Founder & CEO of OneBookPlus, maker of Codetta, Head of SEO Operations at Supple Digital, and founder of Search Insights Academy. Originally from Nepal.
AFFILIATED_WITH → OneBookPlus
AFFILIATED_WITH → Codetta
AFFILIATED_WITH → Search Insights Academy
AFFILIATED_WITH → Supple Digital
AFFILIATED_WITH → Nepal Election 2082 Dashboard
Bishal Shrestha is a Melbourne-based founder and digital operator. He is the Founder & CEO of OneBookPlus, the maker of Codetta, Head of SEO Operations at Supple Digital, and founder of Search Insights Academy, with around a decade in SEO, data, and software since 2015. About — Bishal Shrestha - published by Bishal Shrestha Source
Originally from Nepal, Bishal moved to Melbourne in 2017 for a Master of Information Technology at Deakin University. His earlier portfolio and writing live at shresthabishal.com.np. Heritage — Bishal Shrestha - published by Bishal Shrestha Source
Across roughly a decade in the industry, Bishal has consulted with 200+ Australian small and medium businesses, led enterprise SEO operations across healthcare and professional-services portfolios, and shipped both internal AI tooling and public software products. About — Bishal Shrestha - published by Bishal Shrestha Source
An all-in-one business platform for Australian SMBs — invoicing, CRM, bookings, accounting, marketing, and an AI Companion in one integrated app. Replaces the Xero + HubSpot + Calendly + Mailchimp stack, GST-ready and BAS-friendly. Founded 2025 and publicly launched in 2026 by Bishal Shrestha. Available on the web, with an iOS app in TestFlight beta.
PRODUCED_BY → Bishal Shrestha
OneBookPlus is an all-in-one business platform for Australian SMBs: invoicing, CRM, bookings, accounting, marketing, and an AI Companion in a single integrated app, replacing the Xero + HubSpot + Calendly + Mailchimp stack. It is built for Australian compliance — GST-ready invoicing and BAS-friendly reporting. Bishal Shrestha — Founder & CEO of OneBookPlus - published by Bishal Shrestha Source
A lightweight (~30 MB) native code editor with first-class AI, built on Tauri 2 + Rust and the OS-native WebView rather than a bundled Chromium runtime (Electron-free). BYOK — bring your own Anthropic, OpenAI, or Ollama key, or sign in with the Claude Code CLI. Zero telemetry. Released 2026 on macOS, Windows, and Linux. Made by Bishal Shrestha.
PRODUCED_BY → Bishal Shrestha
INCLUDES → BYOK (Bring Your Own Key)
Codetta is a lightweight (~30 MB) native code editor with first-class AI. It is built on Tauri 2 and the operating system's native WebView rather than a bundled Chromium runtime, which is why it ships at around 30 MB instead of the hundreds of megabytes a typical Electron app requires. Codetta — lightweight AI code editor - published by Bishal Shrestha Source
Codetta is available on macOS, Windows, and Linux, and is distributed with an npm CLI helper. It is BYOK — users connect their own Anthropic, OpenAI, or Ollama key, or sign in with the Claude Code CLI — and ships with zero telemetry. Codetta — download & platforms - published by Bishal Shrestha Source
An educational platform and AI-driven SEO podcast (with J and Mini) founded in 2023 by Bishal Shrestha, exploring the intersection of artificial intelligence and search. Its frameworks and research are used by multiple agencies.
PRODUCED_BY → Bishal Shrestha
Search Insights Academy is an educational platform and AI-driven podcast exploring the intersection of artificial intelligence and SEO. The platform was founded in 2023; the podcast with J and Mini followed. Search Insights Academy - published by Bishal Shrestha Source
An Australian SEO agency where Bishal Shrestha is Head of SEO Operations, leading enterprise SEO across healthcare, legal, and professional-services portfolios — technical SEO, content strategy, analytics engineering, and internal AI tooling.
Bishal Shrestha is Head of SEO Operations at Supple Digital, where he leads enterprise SEO across healthcare, legal, and professional-services portfolios — technical SEO, content strategy, analytics engineering, and internal AI tooling, built as repeatable operations. Bishal Shrestha — Head of SEO, Supple Digital - published by Bishal Shrestha Source
A results dashboard built by Bishal Shrestha during Nepal's 2082 federal election — FPTP and PR breakdowns, province-level results, party-colour mapping, and an interactive Leaflet map, drawing on Election Commission of Nepal and Hamro Patro data. Archived in 2026 as a static snapshot.
PRODUCED_BY → Bishal Shrestha
The Nepal Election 2082 dashboard is a real-time results visualisation built during the live count — FPTP and PR breakdowns, province-level data, party-colour mapping, and an interactive map. It draws on Election Commission of Nepal and Hamro Patro data and is now archived as a static snapshot. Nepal Election 2082 — Final Results (Archive) - published by Bishal Shrestha Source
An AI-tooling model where the user connects their own AI provider account — Anthropic, OpenAI, or local Ollama — or signs in with the Claude Code CLI, so they pay providers directly and their data is not routed through a middleman. Central to how Codetta delivers AI features with zero telemetry.
PART_OF → Codetta
BYOK means bring your own key: you connect your own AI provider account (Anthropic, OpenAI, or local Ollama) or sign in with the Claude Code CLI, so you pay providers directly and your code is not routed through a middleman. No extra subscription, zero telemetry. Codetta — BYOK AI - published by Bishal Shrestha Source
An approach to SEO that optimises for entities — people, brands, products, and topics that search engines and AI models recognise in their knowledge graphs — rather than keywords alone, so a brand is understood as a confident, well-connected entity. Bishal Shrestha has published introductory guidance on the topic.
INCLUDES → Structured Data for SEO
Entity-based SEO shifts the focus from individual keywords to entities — the people, organisations, products, and topics that search engines store in their knowledge graphs. The goal is for a brand to be understood as a distinct, well-connected entity that engines and AI models can recognise with confidence. A Brief Introduction to Entity-based SEO and its Importance - published by Bishal Shrestha Source
Google's generative answers that summarise results at the top of the search page, drawing on a model fed by Google's index and Knowledge Graph. Being cited depends on being understood as a credible source on the topic. Bishal Shrestha has published guidance on optimising for AI Overviews.
Google AI Overviews are generative summaries shown above the traditional results, assembled by a model that draws on Google's index and Knowledge Graph. Earning a citation in an AI Overview depends on a site being understood as a credible, well-structured source for the query's topic. Mastering Google AI Overviews - published by Bishal Shrestha Source
A state where a site is recognised by search engines and AI as a comprehensive, trustworthy source on a subject area, earned by covering a topic thoroughly and accurately rather than targeting isolated keywords. Bishal Shrestha has published a complete guide to building it.
RELATES_TO → Entity-based SEO
Topical authority is the recognition a site earns by covering a subject area comprehensively, accurately, and consistently, so search engines and AI systems treat it as a go-to source. It is built through depth of coverage and clear internal structure rather than isolated keyword targeting. Topical Authority in SEO: The Complete Guide [2025] - published by Bishal Shrestha Source
The practice of optimising content so it is surfaced and cited by generative AI engines — Google AI Overviews, ChatGPT, Perplexity, Gemini — treated as a parallel discipline to traditional SEO rather than a replacement. Bishal Shrestha has published on why a content strategy needs both.
INCLUDES → Google AI Overviews
Generative Engine Optimisation is the practice of making content legible to and citable by generative AI engines such as AI Overviews, ChatGPT, Perplexity, and Gemini. It is best understood as a parallel discipline to traditional SEO — a content strategy needs both to survive Google's AI shift. GEO vs SEO Explained: Why Your Content Strategy Needs Both - published by Bishal Shrestha Source
Schema.org markup added to web pages so search engines and AI systems can reliably parse the facts about an entity. Bishal Shrestha has published implementation guidance on using structured data to improve SEO and entity understanding.
Structured data is schema.org markup added to a page so search engines and AI systems can parse its facts unambiguously. Implemented well, it reinforces how an entity is understood and is a foundational layer for both classic SEO and AI-driven search. How to implement Structured data for improving SEO? - published by Bishal Shrestha Source