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Read ArticleHello, I'm Bishal Shrestha
Head of SEO Operations & Digital Innovation Leader
Head of SEO Operations at Supple Digital
Founder of Search Insights Academy
Leading enterprise SEO operations and digital transformation with 8+ years of expertise. Pioneering AI-powered SEO platforms, marketing technology integration, and strategic operations that drive measurable business growth across healthcare and professional services sectors.
About Me
Get to know my background and approach
Head of SEO Operations with 8+ years' experience, orchestrating enterprise-level digital strategies and pioneering AI-driven SEO innovations for market-leading growth.
Professional Profile
As Head of SEO Operations at Supple Digital and Founder of Search Insights Academy, I've evolved beyond traditional SEO into a comprehensive digital operations leader. My role encompasses strategic leadership, AI platform development, marketing technology integration, and operational excellence that drives significant business outcomes.
I lead cross-functional initiatives spanning SEO strategy, MarTech implementation, and digital transformation. My expertise extends from technical SEO foundations to developing proprietary AI tools and platforms that give our clients competitive advantages in their markets.
My approach combines data-driven decision making with innovative technology solutions. I've successfully managed complex enterprise campaigns, developed internal automation systems, and consistently delivered ROI improvements exceeding industry benchmarks by 200-300%.
My Operational Philosophy
I believe in building scalable, technology-driven SEO operations that integrate seamlessly with broader business objectives. By leveraging AI, automation, and strategic frameworks, I transform SEO from a tactical channel into a strategic growth driver that impacts entire organizations.
Currently focused on: AI-powered SEO platforms, healthcare and professional services optimization, enterprise-level digital operations, and developing next-generation marketing technology solutions.
My Skills
A collection of my core strengths in the digital space
Data Analytics & Business Intelligence
Expert in transforming complex datasets into actionable insights, developing KPI frameworks, and creating data-driven strategies that consistently deliver 200-300% ROI improvements.
Enterprise SEO Operations
Leading large-scale SEO campaigns for healthcare and professional services, managing multi-million dollar organic traffic portfolios with proven success in competitive markets.
AI & Marketing Technology
Developing proprietary AI-powered SEO platforms, automation tools, and MarTech solutions including WordPress optimization systems, tracking implementations, and performance monitoring dashboards.
Strategic Leadership
Managing cross-functional teams and director-level responsibilities, including budget planning, resource allocation, and stakeholder management across multiple enterprise accounts.
Digital Operations Excellence
Streamlining SEO operations through process optimization, quality assurance frameworks, and scalable methodologies that improve team efficiency by 70% while maintaining quality standards.
Technical Innovation
Advanced proficiency in SEMrush, Ahrefs, Screaming Frog, Google Cloud Platform, Python automation, API integrations, and custom tool development for competitive advantage.
Professional Experience
My journey in the digital marketing landscape
Supple Digital
August 2020 - Present Loading...
Oct 2023 - Present
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Head of SEO Operations
Strategic Leadership
Digital Operations
AI & Innovation
Leading enterprise SEO operations with comprehensive strategic responsibilities. Driving digital transformation through AI platform development, marketing technology integration, and operational excellence across healthcare and professional services portfolios.
Key Achievements:
- Leading strategic SEO operations managing $2M+ annual organic traffic value across enterprise accounts
- Developed proprietary AI-powered SEO platforms and automation tools, reducing operational overhead by 40%
- Led digital transformation initiatives integrating SEO with broader marketing technology stack
- Achieved 85% average organic traffic growth for healthcare and legal sector clients
- Built and deployed custom WordPress optimization frameworks and tracking systems
- Established quality assurance processes and operational frameworks improving team efficiency by 70%
- Managed complex technical implementations including form tracking, performance optimization, and API integrations
- Spearheaded competitor analysis and market intelligence initiatives informing C-level strategy
Aug 2020 - Oct 2023
Senior SEO Specialist
Technical SEO
Analytics
Tool Development
Key Responsibilities & Achievements:
- Formulated and implemented advanced on-site strategies through rigorous keyword research, meta adjustments, and technical recommendations
- Utilized data visualization tools like Tableau and Data Studio to identify client growth areas
- Conducted website audits to pinpoint technical issues and provide actionable insights
- Developed several internal tools to assist on-page, local SEO and content marketing strategies
- Used SEO tools and techniques such as SEOMoz, Ahrefs, Screaming Frog, Tag Manager, etc. to build the best SEO strategies for clients
Expanded to Head of SEO Operations with strategic leadership scope
Developed AI-powered SEO platforms & automation tools
Led digital transformation & MarTech integration
Joined as Senior SEO Specialist
2022 - Present
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Founder
Search Insights Academy
Entrepreneurship
Education
Thought Leadership
Founded an educational platform and consultancy dedicated to advancing SEO excellence through innovative training programs, strategic frameworks, and cutting-edge digital content.
Key Milestones:
- Co-hosting AI-driven podcast with J and Mini, exploring the intersection of artificial intelligence and SEO
- Developed comprehensive SEO certification programs and advanced training modules
- Published industry-leading research on AI integration in SEO and algorithm adaptation
- Created proprietary SEO frameworks adopted by multiple agencies
- Delivered keynote presentations on the future of search and digital operations
Nov 2019 - Apr 2020
Head of Digital
PFEC Global
Digital Strategy
Growth
Multi-channel
Key Achievements:
- Drove digital strategy through the identification of trends, yielding a 125% increase in brand reach across platforms like Facebook, Instagram, and LinkedIn
- Spearheaded a 55% revenue boost from digital channels within the first three months
- Identified trends and insights, and optimized spending and performance based on the insights
Education
Master's Degree in Information Technology
July 2017 - October 2019
Deakin University
Specialized in Business Intelligence and Data Analysis, with a focus on digital analytics and web technologies
SEO Blog
Insights and strategies for mastering search engine optimization
May 22, 2023
AI and SEO: How Machine Learning is Reshaping Search
Explore how artificial intelligence is transforming search engine algorithms and what this means for your SEO strategy in the coming years.
Read ArticleApril 10, 2023
E-A-T Principles: Building Authority in Your Niche
Discover practical strategies to enhance your website's Expertise, Authoritativeness, and Trustworthiness to meet Google's quality standards.
Read ArticleMarch 5, 2023
Local SEO Tactics That Drive Foot Traffic
A comprehensive guide to optimizing your local presence, managing Google Business Profile, and capturing location-based search traffic.
Read ArticleLatest SEO Trends and Insights
The search landscape is continuously evolving, with Google implementing over 500 algorithm updates annually. Staying ahead requires both a foundational understanding of SEO principles and awareness of emerging trends.
How Google's Helpful Content Update is Changing SEO
Google's Helpful Content Update has shifted the focus toward creating content that provides genuine value to users rather than content designed primarily for search engines. This update emphasizes the importance of demonstrating first-hand expertise, depth of knowledge, and a clear purpose for your content.
Websites that publish high-quality, authoritative content focused on helping users are seeing significant ranking improvements, while those with shallow, keyword-stuffed content are experiencing declining visibility.
The Growing Importance of User Experience
Search engines now evaluate websites not just on their content relevance but also on the quality of experience they provide to users. Factors such as page load speed, mobile responsiveness, intuitive navigation, and minimal intrusive interstitials directly impact your search rankings.
My approach involves comprehensive technical audits that identify and resolve user experience issues, ensuring your website meets both user expectations and search engine requirements.
My Work
Tools and resources I've created
SEO Toolbox
A curated collection of essential SEO tools, browser extensions, and resources I use regularly.
Open ToolboxContact Me
Let's discuss how we can work together
Send a Message
SEO Analytics Dashboard
Project Overview
A comprehensive SEO analytics dashboard designed to provide real-time insights into website performance, keyword rankings, and competitor analysis in one centralized platform.
Challenge
SEO professionals often struggle with data scattered across multiple platforms, making it difficult to gain a holistic understanding of campaign performance and identify improvement opportunities quickly.
Solution
The SEO Analytics Dashboard integrates data from multiple sources including Google Search Console, Google Analytics, and third-party SEO tools to provide a unified view of performance metrics.
Key features of the dashboard include:
- Real-time keyword ranking tracker with historical data visualization
- Competitor analysis module comparing performance across key metrics
- Content performance analyzer identifying high-performing pages and improvement opportunities
- Automated reporting engine generating white-label client reports
- Customizable alerts for significant ranking changes
Keyword tracking module with trend analysis
Competitor comparison interface
Results
The dashboard has been adopted by over 50 SEO agencies and in-house teams, helping them:
- Reduce time spent on manual reporting by 70%
- Identify critical ranking drops within hours instead of days
- Improve client retention rates through better visualization of SEO value
Technologies Used
React
Node.js
D3.js
MongoDB
Google Search Console API
Google Analytics API
AWS
Keyword Research Assistant
Project Overview
An AI-powered keyword research tool that automates the discovery, analysis, and prioritization of keywords based on search intent, competition, and business relevance.
Challenge
Traditional keyword research is time-consuming and often results in extensive spreadsheets of keywords without clear prioritization or strategic organization.
Solution
The Keyword Research Assistant uses natural language processing and machine learning to analyze search terms, identify patterns, and organize keywords into strategic clusters based on user intent and conversion potential.
Key Features
- Automated keyword discovery based on seed terms and competitor analysis
- Intent classification using NLP to categorize keywords by user journey stage
- Semantic clustering to group related keywords for content planning
- Opportunity scoring algorithm that balances search volume, competition, and relevance
- Content brief generator that creates optimized outlines based on keyword clusters
Semantic keyword clustering visualization
Intent classification and journey mapping
Technologies Used
Python
Natural Language Processing
Machine Learning
Flask
PostgreSQL
React
SEO APIs
SEO ROI Calculator
Project Overview
An interactive tool that helps businesses forecast potential returns from SEO investments based on industry benchmarks, historical performance data, and competitive analysis.
Challenge
Many businesses struggle to justify SEO investments due to difficulty in forecasting returns and comparing ROI to other marketing channels.
Solution
The SEO ROI Calculator uses industry benchmarks, competitive data, and proprietary algorithms to create realistic projections of traffic, conversion, and revenue growth from SEO activities.
Key Features
- Industry-specific growth models based on benchmarking data
- Customizable inputs for current performance metrics
- Projection scenarios (conservative, moderate, aggressive) with probability weighting
- Comparison of SEO ROI against PPC and other marketing channels
- Visual timeline of expected results with confidence intervals
Interactive ROI projection visualization
Marketing channel ROI comparison
Impact
The calculator has been used by over 500 businesses to:
- Secure budget approvals for SEO initiatives
- Set realistic performance expectations with stakeholders
- Build data-driven SEO strategy and investment plans
Technologies Used
JavaScript
Chart.js
HTML/CSS
Statistical Modeling
Industry Benchmarking Database